12. Writing articles and posting them to the blog/news section
Without exception, all users (even those who do not make any purchases) should be offered interesting articles that can maximize the subject of the resource. Information requests should be the basis of the material.
Here are examples of similar articles:
- informational texts - overview material for products;
- announcement of an event that will take place in the near future;
- information about discounts, promotions and sales.
It has been observed that the more unique texts appear on the website, the more potential customers you can attract. Consequently, sales will increase noticeably.
13. Work with social networks, actively increase the audience
Social media is another place to find potential buyers. But to work with social networks, it is important to arm yourself with an effective strategy. By following the points of the developed plan, it will be possible to increase the audience.
So, it will be necessary:
- work out a strategy, as well as decide on the published material;
- study the sources that will be able to bring users, and then choose the most effective ones;
- repost the published material;
- decide for yourself how many posts and ads will be optimal;
- Make sure your posts are engaging and your banners beautiful.
14. Viral content is an effective driving force of modern stores
Have you added a blog section to your store and already started promoting on social media? Wonderful. It's time to master such a tool as viral marketing. This concept implies banners, texts, videos, infographics. Its key task is to cling.
15. Development and setup of contextual advertising in social networks
Not a single popular resource can do without contextual advertising. Its advantage is that it is easy to work with it. The principle of operation is also quite clear to everyone - we see how many times we clicked on an ad that is displayed on partner sites of search engines, and we pay for it. The result of promotion work with the help of contextual advertising is visible almost immediately. Therefore, for many young sites, this method seems ideal. Many well-known and promoted projects also like contextual advertising, because it gives an excellent result, providing owners with new customers. Consider the principle of working with contextual advertising. To do this, we turn to the services offered by Yandex and Google. There are several things to do here:
- prepare a quality strategy for the implementation of an advertising campaign (AC);
- define the keywords that will match the sentence;
- create a new RC;
- Create smart ads that will enhance the effect of the AC;
- set bids and carefully monitor how the budget is replenished;
- develop landing pages;
- analyze the results of the work: pay attention to the effectiveness of the advertising campaign, find out which queries worked best.
Without working with social networks, it is impossible to promote any project as efficiently as possible, because social networks collect a lot of customers. This area allows you to get a long-term result, which will manifest itself in brand recognition, building trust in it. Targeting advertising works well in social networks, with the help of which it is possible to accurately hit the target audience.
It is also important to evaluate its effectiveness.
You should not ignore direct work in social networks - you should create a page or group, after which you need to develop it. Thanks to this, it will be possible to contact the found customers and keep existing customers interested in the company. For this you should:
- publish posts that are interesting to a wide audience;
- post pictures periodically;
- to hold contests, promotions and organize polls for interactive communication.
16. Email Marketing
Mailing is an effective method that allows you to timely notify the client about the appearance of a new product, important company news and discounts. If everything is fine with the content strategy and the blog is systematically updated with new and interesting articles, it's time to start increasing the number of subscribers. Email marketing will help you retain subscribers and turn a potential customer into a regular customer with the help of well-chosen material.
The results of the second month of promotion should look like this:
- resource optimization completed, all errors corrected;
- the results of launching an advertising campaign are analyzed;
- communities in social networks grow and develop;
- the subscriber base is steadily growing;
- reference mass grows;
- analytics in search engines is launched and correctly configured, the most effective channels are selected based on the analysis;
- website traffic is growing, and then sales.
In the next article, I will talk about what stages of work on an online store should be carried out in the third month of promotion.
