So, the second month of promotion has come to an end, optimization has been carried out, the most effective promotion channels have been identified. Two months of work is already behind us, the first results have appeared. But it’s too early to rejoice in success, because there are still many new works ahead, the task of which is to consolidate a good result and increase income. The works of the third month will largely repeat the works of the second month, but there will be some innovations.
17. Internal as well as external optimization adjustments
Based on the results obtained earlier, you need to audit the online store. He will prompt:
- which pages need more work;
- how competently the linking between resource pages was organized;
- whether or not there is a need to change the already developed strategy for promoting the project.
Check the online store for compliance with general design standards, namely:
- analysis for brevity, clarity, relevance to the topic, it is especially important to analyze the main page;
- interactivity and convenience;
- consider navigation in terms of consistency and correctness of all forms;
- control of the order of goods, forms and dialogs.
18. Store reputation management, increasing brand interest
Everyone knows that branded products are more actively bought than those products whose brand is unknown to anyone. Recognition is an important factor to strive for. To do this, you need to work with users of social networks. In the group, you need to explain to users why your offer is better than others and why they need to pay special attention to it.
The result of such work should be reviews of satisfied customers. Real feedback will help you monitor the quality of work and make the necessary adjustments in a timely manner. Another important point is not to forget about providing quality feedback. If possible, it is worth organizing promotions for customers and delighting them with gifts. It has been proven that such "chips" can increase customer loyalty to a particular store.
For the promotions page, you can make a separate page, launch a context and a VK target on it.
19. Semantic core extension
At this stage, you need to deal with the semantic core, i.e. consider and expand the list of queries leading the Internet user to the resource. These queries are important to use when writing texts for the site. To expand the SA, you need to use statistics from analytics. It will illustrate the requests of your users, under which you need to generate new material. Such actions will help increase the store's incoming traffic and bring in new customers.
20. Increasing sales with price aggregators
Price aggregators are sites that publish up-to-date price lists of various online stores. All provided information is processed and issued to the user in a clear and convenient way - on the page of the search result for the desired product, several offers are displayed with the price and the name of the company that sells this product. The number of well-known and well-known sites to each user includes resources:
- Price.ua
- Hotline.ua
- Market.Yandex.ua
- Nadavi.com.ua
By posting your offer on such sites, you can be guaranteed to increase sales. You will only have to make sure that buyers are satisfied with the quality of your products and move from the category of casual buyer to the category of regular customers.
What is the result?
The results of the third month of promotion should look like this:
- website traffic and orders continue to grow;
- positions in search results noticeably improve;
- the number of quality materials on the site is growing;
- reference mass grows;
- the effectiveness of the channels is monitored, the required adjustments are made in a timely manner;
- N increases.
If you managed to master the three-month promotion plan - congratulations! But that doesn't mean it's time to let things slide and relax completely. There will still be a lot of work ahead. We will try to help you and greatly facilitate the upcoming work, telling you all the nuances of the proper promotion of stores in future articles. The web store development plan described above is an informative step-by-step instruction that will help any project to take place, regardless of its features and focus. It was formed on the basis of many years of project development practice. We have collected all our significant experience in one article to share valuable knowledge with you. If you strictly adhere to the above plan and follow all the instructions exactly, you will definitely achieve the desired result. Dare!
